These are the most important and famous clothing brands in the world. Do you know all these fashion firms?
They are the most powerful fashion brands of the moment and, in turn, the ones that pull the strings of the industry. Although for many, fashion is a form of expression and an art, the reality is that it is also one of the most influential businesses. It is one of the industries that move more millions a year and hundreds of thousands of jobs also depend on it.
It is important then to know which the most powerful firms are. That is why Inter brand has launched, once again, its annual report on the 100 best brands in the world: ‘Best Global Brands 2020’, which this year is in its twenty-first edition.
Below we show you the fashion brands that have crept into this ranking. Both low cost and haute couture firms appear on this list. If you want economical clothing you can also visit Style Shake. Do you want to know what they are?
The most important fashion brands in the world
· Nike
Sportswear has shifted the focus from functionality to fashion. That is why the Nike name is enhanced year after year. The indisputable rise of this new trend, as well as the incorporation of increasingly younger consumers into the market, has placed this sports fashion company at number one on the list for yet another year.
Best Global Brands 2020 reflects the impact that the coronavirus has had on businesses that saw their activity interrupted with the lockdowns. It seems that Nike has not been harmed by the impact of the pandemic, indeed, its benefits have improved. Its value has risen 6% to 34,388 million dollars.
· Louis Vuitton
Luxury brands are under increasing threat from online sales, social commerce, and influencers. That’s why the new way to survive at the highest levels of the industry is to reinvent you.
Symbol of elegance and high ‘standing’, the important French firm Louis Vuitton remains at number two on the list. Although with a slight drop of 2% in value to $ 31,720 million.
· Chanel
The French fashion house founded in 1919 in Paris by Coco Chanel. Prêt-à-porter never goes out of style and Chanel is once again placed this year in the third position on the list of the most powerful fashion brands in the world.
Yes, its value falls slightly (-4%) and stands at 21,203 million dollars. Even so, it continues to be one of the most influential giants in the industry, almost doubling the turnover of such powerful fashion companies as Zara.
· Hermes
The haute couture sector, which in the last two years was the one that experienced the greatest growth, has slowed down in 2020. This fact is probably directly related to the impact of the coronavirus.
All the brands on the list fell between 1% and 9%, except the French fashion house Hermès, whose value (17.961 million dollars) remains practically intact compared to last year.
· Gucci
The famous luxury goods firm based in Florence sneaks into the TOP 5 of the most powerful fashion brands. Although its value falls a minimum of 2%, reaching 15,675 million dollars, Gucci manages to climb two positions in the list compared to last year’s report, thus becoming one of the most established references in the world of fashion.
· Zara
How could it be otherwise, the great giant of the low cost industry Inditex also has its place on the list? The flagship chain of the Inditex textile group founded by Amancio Ortega has more than 2,040 stores spread all over the world and it is practically impossible to meet someone without a Zara garment in their wardrobe.
It is the brand, together with H&M, that has been most influenced by the impact of the coronavirus that has interrupted its activity during lockdowns. Although it achieves sixth place on the list, it falls from fifth last year, and its value decreases 13% to $ 14.862 million.
· H&M
The large Swedish multinational chain of clothing stores H&M remains one of the most powerful textile brands in the world. Together with Zara, it becomes the second most influential retail brand of the moment. It is the brand most affected by the impact of the pandemic. Its value falls 14% compared to last year and stands at 14,008 million dollars.
