In this growing era of digital marketing, affiliate marketing has become a very convenient aspect for marketers and one of the fastest ways of earning money online. Today, affiliate marketing is considered as a very effective marketing approach for perfect product promotion and increasing conversions with prospects.
A recent study conducted on digital marketing shows that by the year 2020, various affiliate programs will extend to an annual growth rate of 10%. This also shows that with the course of time it will become one of the largest sources of online income, as in the year of 2019 it has contributed in more than 16% of all e-commerce orders to increase in the USA and Canada. Now, in this article, we will be looking at some important Affiliate Marketing Trends in 2020:
Influencer Marketing:
One of the important tools for influencing people is your all social media accounts. Affiliate marketing experts have predicted that in this year of 2020, influencer marketing will persistently grow and will leave a very positive effect on the whole marketing scheme. And in 2020, it will be a good idea to fix focus on the influencer marketing scheme using various social media platforms like Instagram, Facebook.
Voice Search Optimization:
Today’s Search Engine Optimization is a very important tool in affiliate marketing. But one of the major mistakes many affiliate marketers often make is neglecting the voice search optimization. But Marketing Experts predict that it can no longer be ignored as almost 50% of searches in 2020 will be done by Voice Search. So it is extremely important for all the affiliate marketers and programmers to begin with the optimization of their content for voice search.
Data-Driven Marketing:
Another important trend in 2020 is Data-Driven Marketing. Though this marketing trend is very controversial, as a matter of fact, a good number of big brands have started profiting with this form of marketing, that is why experts believe that it will become popular in the near future. As its name suggests, Data-Driven marketing uses the data of your users to tailor relevant advertisements and marketing campaigns for them.
Video Content and Images:
In 2020 it will be very important to arrest the attention of your prospects and users, in which the use of perfect Video Content and Images will do very good. As the audience hardly have enough time or interest to go on the fully written posts, you can simply use some good relevant pictures and videos to present your statement for them.
Native Advertising:
A very important aspect among all 2020 affiliate marketing trend is Native Advertising. Native advertising is best described as paid-for content that is not disruptive or just a regular piece of sales material. Such as, it can be a sponsored blog post where the author’s name is not mentioned and includes the brand in their blog post, but it is enriched with some engaging information and not very promotional like a banner ad.
Keyword Rich Content is Key:
The comparatively old online marketing trend of using the triggered keyword in various places of your content is not fully outdated. Still, to score well in search engine optimization, you can positively use a Keyword Rich Content as a Key. So before taking up the means of affiliate marketing, do a good amount of keyword research and let them know which keywords you want them to use in promoting your brand.
Summing up:
As you can see, affiliate programs act as a very important means to earn a place in digital marketing; you should focus on it.
