In the holiday season, “business opportunities are like buses, there’s always another one coming.” To get your business thriving every season, all you have to do is understand consumer behavior, monitor the trends, and strategize to get the right traffic for your business.
No matter what your business is, no matter what the season is, one strategy that remains evergreen and effective throughout the era is social media marketing. As per research, 54% of browsers use social media to search for products to buy. This makes more than half of the 3.5 billion social media browsers that will surely contain the right audience for your business too.
Keeping this in view, it is best to come up with a great marketing plan that focuses on how you want to approach your customers via social media. Your marketing scheme should consist of eye-catchy, engaging content for the viewers throughout the holiday season. Know what is important to your audience and make that a part of your marketing strategy so that your customer feels connected to your brand. Build customer loyalty by communicating keenly and address the question: What’s in your product for them? This way, you will never be out of content ideas and your audience will always look forward to what you put out for them!
As seasons bring great prospects for you to expand your business, devise a seasonal marketing plan using these 7 tips and benefit to the fullest.
Add the seasonal touch to your social media presence
Spread the holiday season happiness by having a themed online presence. Use seasonal display images, cover photos to show the holiday make-over. Play your part by adding holiday-specific elements to your logos, website e.g. Santa’s hat on your logo for Christmas. Use season specific color palettes to create posts and build relatedness with the customers. Promoting your brand by linking to the celebration will help your brand shine through in your audiences’ eyes.
We know that it’s absurd to invest large sums of money to meet the graphic designing needs for themed social media posts. So, we’ve done some homework already to help you here. You can use PosterMyWall, a free graphic designing tool, and use their ready-made artistic seasonal templates to link your brand with the holiday.
Have a look at these amazing PosterMyWall Christmas templates :
Build your Social Media Content Calendar
To make your life easier, it’s better to keep track of when seasonal content is needed and work on it before the clock ticks in due time. A way to keep track is making a seasonal calendar and schedule out your social media posts. This way all the posts receive their due deliverance time. Also, now you can spend optimum time on each post and make it amazing. You can get such calendar designs from PosterMyWall and optimally utilize your precious time to strategize making and posting content.
Using the social media calendar will not only map out your entire marketing plan but also counter any repetitions and ineffective factors previously used that hinder your marketing efforts. Now you have a chance to create posts that ignite your audiences’ interest and make you plan out efficiently.
Use Your Social Media Platforms More Frequently
Frequently posting on social media helps your audience know that you exist. It shows the stability of your brand and that your business is up and running. As users are constantly pinged to register, sign up, buy, like, and share various kinds of posts. You can take advantage of this and make sure to catch their eyes by postings regularly.
You can post seasonal content easily now more than ever so that people don’t forget you during their holiday celebrations. You don’t have to repost the same old content over and over, rather tweaking it slightly using resizing options and effects features in the PosterMyWall editor will make your content look fresh. After this, all you have to do is post your word on the platform that has your concerned audience.
Try posting at least twice a day so your content will be in your customers’ news feed recurringly. Make it easy for yourself by using these social media templates to make your content engaging.
Promote seasonal or holiday-themed products and features
If you sell Christmas lights, trees, or ornaments then publicizing these items on social media near Christmas time will surely get your sales up and running. The idea is to promote holiday-specific aspects or features that your brand offers. So check your product portfolio, mark out the products that can be sold for specific holidays, and market them accordingly to become the best-seller in town. Here’s an example of Starbucks
Create videos to promote seasonal products
People just love to see videos of their favorite products and brands. Using dynamic content like product-focused videos to create awareness among your audience is just the right way of strategizing your marketing.
Do you know what would act as the cherry on top of this? Coupling up the video with a seasonal theme to make it even more attractive. So use video templates to make your job easier and create professional-looking personalized videos.
Use #Hashtags
Big Companies e.g. UPS, etc all around the globe hashtag their products or keywords so that the consumers can get redirected to them if they click it. Moreover, hashtags have become so popular in this era that they have become the trendsetters. They are used in social media challenges, movements, etc. So why not take advantage of this marketing strategy and jump into this right away? You can create holiday based hashtags too so that your post pops out more if your consumer is searching for holiday stuff.
Build & Join a Community
Your target is to get potential customers to see your posts. It won’t be of any use to get many people to watch it if they won’t turn into significant conversions. You want them to become your loyal customers. Your plan should be to become a part of their life and be their go-to brand. You want them to not only buy from you once but buy from you always. So think and work on what your audience would want.
The way to go about this is to be a part of their community and try to understand what they people need. Put yourself in their place, ask them directly about what interests them. You can join social media groups to gain insights about what content the customers prefer and kick start right from there.
Just remember
These tricks will help you grab your audiences’ attention in all seasons and holidays. Just remain persistent and post frequently and you’ll see your sales increasing in no time.
