Window displays are more than just a part of your store decor. They often play a crucial role in brand communication and retail marketing. And if you run a jewellery store, the window displays can boost your sales if you take the right measures. Apart from showcasing the available products, they also communicate the story of your brand to the audience. If you haven’t paid much attention to your window display before, you should consider using the following window display hacks to grow your business.
Use the Right Colours:
The purpose of a window display is to catch the attention of passersby and compel them to enter your store. You can create an enticing visual spectacle at the window display with some small changes. Consider adding a stunning black necklace holder and place light-coloured pieces of jewellery to make them pop. Specific colours help evoke emotions. For example, the right usage of the colour red can create a sense of excitement or urgency. You can use it to promote display ads regarding price drops or limited-time deals. On the other hand, neutral tones such as black, white, and grey add a touch of luxury to your jewellery displays.
Display a Range of Items:
Instead of placing similar types of jewellery on the window display, consider arranging a wide range of items to cater to diverse tastes. While one or two statement pieces may be okay, you should try to add a few unique designs along with the best-sellers on the window display. You can also change the arrangements based on the seasonal trends. This will help you tap into current customer interests as well as the market movements. Since the displayed items are sold more frequently, you also need to keep a backstock to replace the sold items immediately.
Introduce Dynamic Elements:
To make your window display more exciting, consider adding moving elements such as electronic displays and rotating stands. These dynamic elements often draw more attention than static displays. You may also consider incorporating elements that encourage people to interact, such as a QR code that leads to an exclusive collection of jewellery on the website or an AR experience. You can also use the electronic display to interact with the passersby. You can display the countdown to a holiday or a major sale at your store to engage with the audience.
Place Your Lighting Strategically:
Lighting helps highlight the key pieces on the window display. Use it strategically to create a visual effect that makes your display items appear more appealing to potential customers. The use of spotlights can help accentuate a particular jewellery item, while ambient lighting helps set the mood. Apart from the artificial lighting, you should also use natural lighting to your advantage. See how natural light interacts with your store display and adjust positioning and the rest of the lighting accordingly. If you don’t like the idea, you may consider layered lighting that involves combining ambient, task, and accent lighting to add some dimension and depth to your display.
Add Artistic Elements:
Art and creative visuals can be used as a piece of visual storytelling. Add art pieces or visuals that complement the jewellery and blend seamlessly with the overall theme of the display. From elegant sculptures to abstract art – you can find a number of artistic pieces that can enhance the visual appeal of your store’s window display. You may also collaborate with local artists to create unique window art that goes well with the ongoing theme of your jewellery store. Moreover, the collaboration promotes community involvement, which may be appealing to local customers.
Do Not Display Prices:
You can create the perception or the feeling of exclusivity and high value by not displaying the price of displayed items. It often gives the visitors an idea that the store focuses on the quality and desirability of the jewellery items rather than their cost. Also, when people are attracted to a display item but cannot see the price tag, they are more likely to enter the store to ask about the pricing. This creates a great opportunity for your sales staff to engage with the visitors and potentially upsell.
Conclusion
Strategically organised window displays often have a psychological impact on passersby, enticing them to enter the store and, ultimately, make a purchase. For a jewellery store, such displays are often the most effective way to drive sales. Simply follow the aforementioned tips and see the footfalls increase at your jewellery store with each passing day.
