A brand is not just about the quality output but how many people are aware of its existence. In this day and age, it has become more essential to make some noise in the crowd so it gets to know your brand. The more awareness, the more the business expands.
Many businesses struggle to get to that sweet spot despite putting in tons of effort every time. The answer is not any new innovations but simply lies in the consistent and relevant exposure.
Here are few examples of how a brand has made its way to be a part of our daily vocabulary,
- “We should try a new restaurant this time! Let’s yelp to find one.”
- “I can’t drive right now, Let me Uber us home.”
- “Can’t you just Google the recipe?”
These are just a few examples of brands that have become synonyms for the service they provide. These might or might not provide quality service but are famous enough. According to a study, 82% of people choose the brand they are familiar with even if the brand isn’t on the top of the search results.
Are you one of them? Want ideas that can change how you look at your audience? There you’re at the right place! Here are 4 quintessential approaches to help you access new ideas.
It includes every kind of marketing one would perform online. Be it content marketing or influencer marketing. There are around 4.66 billion active users of the internet worldwide which is about 59.5 percent of the world’s population! This number confirms the massive scope to market their product online.
When it comes to influencer marketing, a recent study by Econsultancy claims that over 61% of the consumers were motivated to make a purchase that was suggested by their favourite influencer. Thanks to this strategy’s popularity and efficiency, many software companies like Grin, Aspire IQ, or Humanz are launching their own influencer marketing platforms to help brands find influencers and increase their brand awareness. Humanz, in addition to the standard features and filters, also enables businesses to generate and run multiple campaigns on its platform without much hassle. Create campaigns and creative collaborations with the cream of the crowd to establish your presence.
One of the underrated means of marketing is email marketing. 89% of the marketers use email as their primary channel to generate leads and its ROI is 4200%! While social media creates a buzz around, it is email marketing that gets you money for the business. Email is the most effective channel for customer loyalty.
Generating leads has become pretty easy with AI-powered websites. GetEmail.io is one such website that helps you find someone’s email address in just a matter of seconds. Accessing numerous email contacts results in getting many potential customers. This freemium account also comes with a chrome extension to your Linkedin account. Thus, making it easy to access contacts even through this professional platform.
Retargeting & Remarketing
Both might sound similar but have different approaches. However, both of their end goals are to convert as many potential customers as possible into loyal customers. Both the strategies are equally impactful and can be used either one or both, depending on your business interest.
When a user visits your website through an online ad and abandons it without checking out, retargeting reminds the user indirectly by suggesting the website and its offers. On the other hand, the user might have visited the website and has made just a one-time purchase, remarketing comes into the picture. Through remarketing the user is made aware of the new arrivals and latest offers, so he/she visits the website again for another purchase.
Offers and Discounts
One thing that everyone loves is – *free items*! Doesn’t matter who gives it or how they get it. Offering free credits or huge discounts for being a loyal customer, whatever the reason is, the user loves being valued and admired. Propose freemium services initially to let them gauge your website and find it easy to subscribe next. That way the conversion rates improve quicker than usual.
While the above one is for the ones who are new, for the older clients tender discounts or additional services for being the loyal customer. This tactic ensures customer retention and healthy relationships. Also, provide referral programs wherein both the parties (referrer and referee) are benefitted from the program. And what’s in it for you? You get additional business along with goodwill. And goodwill plays a dominant role in business’s long run!