Link building is an essential aspect of the SEO process. It helps improve your site’s search performance by ranking the important pages targeted for industry keywords, and backlinks can help build brand authority. While choosing the best link-building strategy is not easy, there are plenty of possibilities and options to pick from. Here are a few practical white hat link-building tips for 2023.
1. Guest posting
Guest posting or writing articles on other websites is one of the best ways to acquire valuable links. It’s also an excellent way to exhibit your expertise and build a brand image. Guest posting involves reaching out to a legitimate web admin with content containing a link to your website and requesting it to be published. Once published, that backlink will be available on the internet and go to your backlink profile.
However, you don’t write a guest on random blogs. You must be careful and selective while creating backlinks through a guest post. Look for websites with relevant content to your market and decent domain authority. Backlinks from these kinds of websites will be much more valuable than links from sites with low authority.
2. Reclaim expired links
Once you have gotten links to your website through guest posting or any other method, they don’t always last forever. Your connections may become obsolete if you remove pages or change things on your website.
One of the best ways to maintain backlinks is to regularly conduct a technical SEO audit using SEO tools and analyze your backlink profile. Once you have identified any expired links, notify the sites so that they can fix them and refer to a new URL.
You may also consider Search Engine Optimisation Gold Coast for the best SEO services. Reclaiming expired links helps websites repair their deleted or broken links and maintain credibility.
3. Answer HARO requests
Another great link-building strategy is responding to HARO requests. This allows you to build high-quality, relevant links to your site while offering valuable content to other websites. By answering these requests, you will build relationships with bloggers who will likely be willing to share your content or link your site in the future. HARO backlinks are perfect for small businesses and big companies that want to start pitching their stories to help a reporter get the best links to improve their website traffic.
In addition, consistently offering useful responses can help you establish yourself as an expert in your industry and acquire greater visibility for your brand online. Generally, answering HARO requests can be an effective way to improve your link profile and grow your online presence.
4. Leverage images to generate links
People naturally click on photos, so it’s a good idea to create and promote images in order to get more backlinks. When you use images as backlinks, ensure the link points to a larger page hosting the photos instead of the image directory. Links to image folders such as jpg, png, and gif are blank spaces.
You can use SEO software to see whether any of the backlinks is linked to the image directories. If you encounter any, reach out to the site’s owner and ask to replace the link with one that directs visitors to the image page.
Endnote
Link building is one of the most effective aspects of SEO. By building links to other sites, you boost your domain authority and SERP ranks and establish yourself as an expert in your field. All these strategies can apply to any website, so all that remains is for you to put the ideas into action.
