Content is king – this is something that most people working in the SEO industry will tell you. However, even the best content can have a hard time being seen if the right SEO practices are not introduced.
Informative content is one of the ways in which you can spark an interest in potential customers to visit your website and get more familiar with the brand. However, as experts from Edge Online, a company offering SEO services in Gold Coast, explain, “When potential new customers go looking for new businesses or services by searching keywords, the organizations with higher rankings will appear higher up on the list of results, therefore appearing at the top. As a result, they’re more likely to be seen by your target audience before you are if you rank lower.”
According to the statistics, 75% percent of people never scroll past the first page of search engines – this should give you a better idea of how important SEO and ranking on the first page really is.
So, if you wish to find out more about how you can integrate content marketing and SEO to get the best results, all you have to do is keep reading.
Don’t Forget to Perform Keyword Research
While keyword research might not be the most exciting thing in the world, it is an important part of SEO – it gives you an idea of what kind of questions and topics people are looking for online so that you can tailor your content to fit their needs.
Today, Google allows your content to not only rank higher for the exact keyword you want it, but also for its variations and synonyms.
While Google algorithm is getting better at understanding concepts (thus ranking higher for synonyms), it is still an algorithm, so you need to help it understand what it is that your piece is about. To do that, you need to use your main keyword in several places:
- Heading H1 (headline)
- Meta Page Title
- First Paragraph
As it was already mentioned, keyword research is not the most enjoyable part of the process. Thankfully, there are many tools available online that can help you with it.
The best way to start is using one of the free tools available online, including Google Trends, which will show you people’s interest in topics overtime, sorting it by location and category. Also, there is another tool called Google AdWords Keyword Planner, which will give you an idea about the search volume for specific keywords or terms. SEO Toronto can help with this.
Quality, not Quantity
Ever since 2011, when Google released its Penguin update, it became apparent that it’s not the quantity that Google wants – it’s the quality. Google is all about giving their users the best answers to the questions they might have, so it’s quite logical why they would choose one over the other. After all, what’s the point in giving people ten low-quality articles from the same website if none of them is informative or relevant enough to provide answers to users’ questions?
The times when websites created dozens or hundreds of low-quality content pieces just to get backlinks are long gone. Now, it’s about high quality. The content on the first page of Google needs to be informative, educational, useful, or ideally – all of those at once. It’s not about the length either – the blog posts don’t have to be long to be considered worthy of a high position.
Consider Content Distribution Opportunities
As we already said, even the best content is not really useful if it’s not seen by people, which is why effective content distribution is one of the things content marketers should put their focus on.
Among the most popular activities to improve content distribution opportunities, we can find:
- ensuring that all the relevant keywords and phrases are naturally included,
- including a social sharing button so that the viewers who like your content can share it to their social media,
- building your own social media platform in order to create an engaged audience,
- looking for chances to work with influencers, bloggers, journalists, etc. from your industry,
- writing guest posts on websites in your niche,
- using email marketing strategy or newsletter to syndicate a selection of your best content.
Some of the activities are more beneficial than others, as not only will they bring more audience to your website, but they also will generate inbound links to it. If you are looking for Press Release Distribution for your newly launched brand then Brand Push is here to help you!
The Bottom Line
Content is one of the best ways of bringing people’s attention to your website – especially if it’s educational or informative. However, with so many websites out there, it can be hard to make it be seen, which is why integrity between your content marketing and SEO is crucial. After all, what’s the best in spending hours creating the perfect blog post, or another piece of content, if people don’t see it?
There are several ways in which you can integrate those two things – the ones we mentioned above are just the tip of the iceberg. However, there is one thing that you should keep in mind no matter what – it’s all about the people. You create content for people to see, to give them answers to the questions they might have, and to satisfy their curiosity.