If you’re looking to improve your skincare blog, consider creating a monthly newsletter. Not only is this a great way to keep your readers up-to-date on the latest posts and products, but it can also help boost traffic and engagement. Here are 13 easy tips for creating an awesome newsletter for your skincare blog.
- Create a catchy subject title.
People may not open your newsletter if they don’t like the subject line. Your goal should be to create an intriguing title that’ll make people want to open it. Whether you choose “Top 10 Skincare Trends of 2016” or something similar, try using numbers to grab attention and draw in readers!
- Create an easy-to-navigate layout.
People can’t read your newsletter if they can’t navigate to the section that interests them. Make it simple by using headlines, bullet points, and short paragraphs—and don’t forget lots of white space!
- Include products in every issue.
Don’t just talk about products you’ve reviewed, create a mix that includes new products and ones you haven’t written about yet. You could also include a poll in which people can vote for their favorite product.
- Write an informative intro.
People will know what they’re going to get from your newsletter once they read the introduction. Keep it short, but tell them enough so they know they’ll learn something new.
- List the content from that month’s issues.
In each issue, include a list of topics you’ve covered that month with a brief description next to each one. This will help people find what they’re interested in faster and keep them coming back for more!
- Include other blog posts.
People may be interested in some of the things you’ve written on other blogs. Provide a list of your best posts from different blogs, and include a few images to pique interest.
- Link to new products as they’re released.
If there are any products that have been recently released or if there’s a sale going on somewhere, link to it in your newsletter. This will help your readers find what they’re looking for even if they don’t see the post on your blog.
- Create a catchy quote.
People love witty, inspiring quotes, so use them to grab attention and draw readers into your newsletter. You could also include an inspirational GIF or short video clip that’ll leave them feeling motivated.
- Highlight the winners of your giveaways.
Did you have a giveaway for Valentine’s Day? Mother’s Day? Let readers know who won by including their names in the newsletter! You could even include a short message or quote from each one to make it fun and personal.
- Include vivid imagery.
Adding colorful and full-size images will make your newsletter look more appealing and professional. Include a mix of lifestyle and skincare photos to show people what you’re covering that month—and entice them to open it!
- Create a call-to-action (CTA).
People may be overwhelmed by the amount of information in your newsletter, so keep them engaged by including a CTA at the end to encourage them to check out other posts on your blog.
- Share previous issues.
People may want to look over previous newsletters if they didn’t open them or missed earlier ones. Let people know if you have old newsletters saved and ready for download! You could also give a sneak peek at what’s inside each issue or highlight important information from previous issues.
- Tell people not to worry about unsubscribing.
Some people sign up for newsletters just to get free content, but they’re not really interested in the blog. Let them know that there’s no pressure to subscribe—and that you’d still love to have them as a reader!
Newsletter formats are important to make your output readable. Aside from that, your newsletter design would also increase engagement and maybe even increase your subscribers! But how do you do that? One way is through Venngage — a free infographic maker that offers free newsletter templates for every blogger and business owner out there! Here are some newsletter examples from their website!
The key is to making awesome newsletters is to keep them short and sweet in order to catch the attention of busy readers. Plus, you don’t want people scrolling through pages of content—as soon as they see something interesting, they’ll click on it! If your newsletter looks too long or overwhelming, people won’t have any incentive to read it at all. To start, click here!
