Social networks have rapidly entered our daily life and have become integral elements of it. They give us almost limitless possibilities for communication and, of course, commerce.
According to statistics, two of your competitors appear on the social network you use every minute. It’s a joke, there are no such statistics. But new blogs do appear very often. These are both personal pages and representative offices of companies of various sizes or product studios. Not all of them become successful, but every year the competition becomes very serious. It’s hard to get ahead with old methods unless you’re a celebrity or a well-known brand.
Now, in order to get promoted, you need to create comprehensively beautiful and engaging content. This means that even really stunning photos are no longer enough to get subscribers into your networks.
Below you will find 10 tips that will help you not only stand out from the crowd, but also keep and maintain the interest of your followers in your social media profile.
Keep in touch with subscribers
Be sure to interact with your followers. Periodically create posts in which you invite your followers to ask you any question they are interested in. This will not only help your subscribers to learn more about you, but you will be able to learn more about the interests and problems of your followers. Don’t underestimate the power of interaction! The closer the relationship you have with your fans, the more loyal they will be to you. A social media virtual assistant can be utilized to engage your followers, create Business strategies and boost your online presence.
Stimulate discussion.
The old “support us with like and comment” does not work. There’s even a theory that Facebook* and Instagram* are cutting the reach of posts that contain the words “like” and “comment”.
Find another way: ask such a question at the end of the post, that a person can answer it in detail. The discussion will start, the involvement will increase.
If you are going to increase engagement in this way, follow two rules:
ask not general, but specific questions: for example, if subscribers like some movie you have watched recently, title of the last book they read, names and age of their pets etc; ask simple questions: don’t ask about logarithms or quantum physics.
Add posts in a particular time sequence
Be consistent! Posting photos of your product or idea at random times and days will not keep your audience interested in your brand. In order for your subscribers to really follow and look forward to your content, consider the frequency with which you will add posts. This can be done daily, weekly or monthly, the main thing is to stick to the chosen frequency! You can also come up with and add a creative hashtag to each post, by which subscribers can find your posts.
Pro Tip: Create a reminder that won’t let you miss the right day or date to post.
Use interesting ideas for photos
It is so obvious! People just love to see beautiful pictures. Thus, images you post should always be of high quality and preferably unusual. Learn the rules of composition and work with light, practice every day, look for uncluttered angles for any shot.
Share other people’s posts and photos
Not all content in your profile needs to be your own. You can share and comment on other people’s content that you like. Perhaps, these people will respond the same way and share your posts, and even if not, this repost will simply dilute your followers feed. It’s a good idea to repost funny or shocking posts that will encourage your followers to comment and interact with you and each other.
Post useful content
Useful content will help not only increase engagement, but also create a good reputation. How does it work? Easily. You add a useful post: a recipe with many ingredients, a complex scheme, or something else that cannot be memorized or fully studied in a couple of minutes, and your subscribers save the post or even repost it in order to keep the information. Besides, they continue to follow you as they know they will always learn something new.
Create very short video clips
Usually people are not very fond of long reads, the same goes for videos – they want instant visual gratification. Super-short video clips are a great way to capture the attention of your followers while getting your message short and sweet to them at the same time. Considering that video content attracts more attention than photography or text, the short time it takes to shoot and edit your video will definitely pay off.
Share important events with subscribers
For example, you did a good job and increased the number of subscribers, or, for example, you have already written 1000 posts in your account. Share with subscribers these joyful events! Build buzz around this event as it approaches by counting down the time in your feed in advance. Be proud of your achievements – shyness and modesty are useless in this case.
Use interactive content
Interactive content is the one with which people interact: they don’t just read and move on, but leave comments or click on buttons. In social networks, the easiest way is to launch some kind of mini-game. For example, talk about a situation and ask subscribers to describe their reaction to it using the first and third of the most frequently used emojis. You can also write the beginning of a sentence and ask them to complete it using automatic input on your smartphone. Create the first sentence of a fairy tale and invite everyone to complete it together in the comments. Ask subscribers to write their name one letter at a time so that no one interrupts. There are many ideas: you can use already working ones or come up with something of your own.
Do not provoke conflicts
Never forget that all people are different, with their own interests and opinions. Try not to criticize or judge others for their views, even if you do not agree with them. Respect their right to their opinion.
The Internet can often provoke us into various emotional reactions that we would not be prepared to exhibit in real life. So be careful with the comments and posts you post on social media. Before you hit the submit button, think how your post might impact your followers. Be discreet and polite on social media, and do not offend other people.
Localize Your Social Media Post
When crafting social media posts, don’t overlook the power of localization! Tailor your content to resonate with your local audience by using region-specific language, cultural references, and trending topics. Whether it’s using colloquialisms that locals can relate to or highlighting community events, content localization adds an authentic touch that fosters deeper connections and engagement. Remember, a little localization goes a long way in making your content feel personalized and relevant to the people in your area!
