Technology has drastically improved almost every sector. However, the media and music industries have experienced both highs and lows brought on by technological advancements. There are a number of challenges these industries face today. Here we’ll look at some of the main challenges the Australian media and music industry is facing.
Copyright issues
By far one of the biggest issues the music industry is facing in today’s digital world, is copyright issues. This is a challenge faced worldwide, not just Australia, and it is said to be destroying the industry. Streaming in particular has become problematic, with many sources providing illegal, free downloads. Crackdowns are being imposed, but it does remain one of the biggest challenges in the sector.
Of course, the digitalisation of the music industry isn’t all bad for Australian artists. Those who adapt can produce and distribute music digitally, potentially increasing their reach dramatically. It’s much easier for artists to go global, rather than just breaking into the local Australian market.
Gender equality
In this day and age, gender equality shouldn’t be an issue. However, according to a recent study, women entering the music industry in Australia are at a disadvantage. This is true for both female artists looking to break into the scene, as well as women looking to get into more decision-making roles. The study also revealed that women artists tend to receive fewer industry awards.
This level of inequality shouldn’t exist in this day and age, yet the statistics clearly show that women represent just a third of employed musicians in Australia.
Ever-changing legalities
Both the media and music sectors in Australia are consistently changing. This means the legalities of the industry continue to be updated and altered. Keeping up with these legalities can prove extremely difficult; particularly for start-up media companies.
Therefore, it is recommended that those looking to break into the industry, should consult a specialist for independent advice. Companies such as DWF, can provide assistance with the legalities of setting up and operating within the music and media industry, ensuring you don’t run into any tricky issues along the way.
Internet infrastructure issues
Finally, another challenge both industries face is internet infrastructure. As both industries rely heavily upon connectivity, the current internet infrastructure in Australia can prove extremely challenging.
It’s no secret that speeds are slower than many other parts of the world. So, when it comes to things like streaming and uploading large music and media files, it can prove pretty challenging. The good news is, work is being done to improve internet speeds in the country, with more businesses and households being upgraded to 50Mbps plans all the time.
Overall, the music and media industry in Australia does face a number of challenges today. However, there are also many more opportunities out there than there used to be. The key is to be able to utilise technology and have a good understanding of how the legalities within the sector work.
