The urge is a fashion search engine that gives shoppers instant access to every available product online from well-known sites such as The Iconic, Adore Beauty, Betts, Farfetch, Myer and David Jones. The site allows shoppers to easily find the items they want at the lowest prices without having to comb through a million tabs and manually checking each store’s website.
So how does it work?
Using the urge is really easy. For example, you might be looking for a new yellow dress for summer. You go to the urge’s homepage, click on “Women” and start typing in “yellow dress” and press enter. Immediately, there are a lot of options from different retailers. The results are automatically sorted by Best Match; however, you can also choose to sort the results by price from lowest to highest.
You can narrow it down further with the urge allowing you to filter the results by sales deals (over 50% off, on sale, Free Returns, and Free Shipping), price range, payment method (Afterpay, Laybuy, PayPal, and Zippay), colour, retailer, and label. If an item is on sale, or the price has dropped, it’ll also show you the original price against the discounted price.
Prices and product availability are updated daily and with new stores being added regularly.
You can also search for perfumes, cosmetics and accessories from different retailers through the site.
The story behind the urge
In late 2017, Cayley Ostrin needed to buy a bridesmaid dress for her best friend’s wedding in Cape Town. So, she opened her laptop, searched for ‘champagne bridesmaid dress’ in Google and started browsing the different options from around the world. She knew exactly what she needed to wear: a specific shade of champagne colour, silk and below the knee. But unfortunately, the internet did not. And after 2 months, hundreds of searches and open tabs later, she found herself still scrolling through endless pages trying to find the perfect dress.
It was this simple frustration that inspired the idea behind the urge. She wanted to create a way that she could see every champagne dress for sale online all in the one place so she could quickly and easily find exactly what she was looking for.
Website: www.theurge.com
